About Marketing Team

This author has not yet filled in any details.
So far Marketing Team has created 82 blog entries.
31 03, 2021

Webinar: Fast, East Transition to Streaming TV

2022-05-17T09:37:48-07:00

On March 30th, 2021, Minerva hosted a webinar to discuss what a seamless transition from Mobi TV could look like for operators in need of a new solution. The team from Minerva detailed the capabilities of its cloud solutions and explained how operators can preserve much of their legacy investment to quickly transition to a proven platform.  With a [...]

Webinar: Fast, East Transition to Streaming TV2022-05-17T09:37:48-07:00
22 02, 2021

Making Sure Viewers Pick Your Platform

2021-02-22T12:19:24-08:00

Aggregation, local content can help operators keep up February 22, 2021 Source: NEXT|TV   As we leave 2020 in our wake, let’s further explore the topics in my recent piece “Opportunities for Operators in the New TV Equilibrium.” In that article, I suggested operators have an important role to play as aggregators. However, to succeed they need to evolve their technology and business [...]

Making Sure Viewers Pick Your Platform2021-02-22T12:19:24-08:00
5 02, 2021

Smart Sports Fans Prefer Smart Highlights

2021-02-09T14:31:24-08:00

February 5, 2021 Live sports is a key advantage for pay TV services over OTT streaming apps. Marketers need to find ways to both differentiate their services and create the kind of engagement with viewers that enjoy premium sports content, especially for the 10 foot living room experience. The upcoming Super Bowl offers an example. While most viewers will [...]

Smart Sports Fans Prefer Smart Highlights2021-02-09T14:31:24-08:00
5 01, 2021

New Year, New Trends: How Covid will reshape digital content for years to come

2021-01-05T10:23:34-08:00

Matt Cuson, VP of marketing and products at Minerva Networks takes a look at the impact of Covid and other industry anomalies on digital content. January 5, 2021 Source: TVBEurope   The Covid pandemic will shape the trajectory of every industry across the globe for years to come. The shock waves that propagate through 2021 will be both constructive and [...]

New Year, New Trends: How Covid will reshape digital content for years to come2021-01-05T10:23:34-08:00
8 12, 2020

Opportunities for Operators in the New TV Equilibrium

2020-12-08T14:05:03-08:00

Aggregation, audience engagement should be key areas of focus December 7, 2020 Source: NEXT|TV   The first TV station in the United States began broadcasting on July 2, 1928, ushering in a new medium for storytelling, news and advertising. Television’s entrance into the mainstream brought together a new business ecosystem made up of content creators, advertisers, distributors and viewers. Ninety [...]

Opportunities for Operators in the New TV Equilibrium2020-12-08T14:05:03-08:00
18 11, 2020

Minerva Networks and SDMC Complete Android TV Integration

2020-11-19T06:42:07-08:00

The flexible solution supports multiple network types, including multicast and is being deployed by E-Networks of Guyana, Comteco in Bolivia, and Dhiraagu in the Maldives San Jose, CA – November 18, 2020 – Minerva Networks, the leading provider of management platforms for the delivery of advanced television services, and SDMC, the global leader in the field of Digital TV, today [...]

Minerva Networks and SDMC Complete Android TV Integration2020-11-19T06:42:07-08:00
16 11, 2020

Congratulations to GO Malta for Winning Best Business App Award

2021-01-06T11:08:17-08:00

November 2020 The team at Minerva is proud to celebrate GO’s recent win for Best Business App by Malta’s eBusiness Awards. From our experience working closely with the GO team, we’ve come to appreciate their forward thinking mindset and commitment to innovation. Many of their ideas and suggestions have made it into our product roadmap and overall UI/UX design. [...]

Congratulations to GO Malta for Winning Best Business App Award2021-01-06T11:08:17-08:00
13 10, 2020

Minerva Networks Redefines Appointment Television With the Introduction of Smart Highlights

2020-12-08T09:42:57-08:00

New service gives viewers the power to control how they watch recorded television events San Jose, CA — October 13, 2020 — Minerva Networks, the leading provider of management platforms for the delivery of advanced television services, today announced the availability of Smart Highlights. Smart Highlights increases engagement for sports fans, by allowing them to enjoy personalized highlight reels based [...]

Minerva Networks Redefines Appointment Television With the Introduction of Smart Highlights2020-12-08T09:42:57-08:00
13 10, 2020

Metaliquid and Minerva Networks Deliver AI-Driven Highlights Creator Solution

2020-10-16T08:10:24-07:00

New solution used to analyze the Vice Presidential Debate and fed into Minerva’s Smart Highlights technology for a custom highlights reel October 13, 2020 — Milan, Italy and San Jose, CA — Metaliquid, the EU leading video recognition and content intelligence company, announced today the development of a deep learning platform that automatically creates television highlights in real-time. Working with [...]

Metaliquid and Minerva Networks Deliver AI-Driven Highlights Creator Solution2020-10-16T08:10:24-07:00
Go to Top