YouTube-Roku Squabble Shines a Light on Dynamic Ad Insertion
Marketing Team2021-06-22T09:56:20-07:00Source: Next|TV Dust-up points to power of personalization The negotiations around whether YouTube will remain on the Roku platform offer a great lesson. Both sides are posturing and blaming the other for the breakdown in decision-making. Roku has spent a lot of time and money building a platform that boasts more than 53 million subscribers. YouTube is a powerhouse that [...]