The Evolution of Video Entertainment
The landscape of Pay TV and video entertainment is rapidly transforming, driven by consumer demands and the rise of direct-to-consumer streaming apps. To stay competitive, providers are tasked with not only diversifying content but also enhancing user experiences and operational efficiency. Artificial Intelligence (AI) emerges as a pivotal technology to help operators navigate and excel in this evolving market.
Gateway to Knowledge
The Minerva AI Companion works with all types of content and is particularly adept at enhancing programs or FAST channels that feature topics on special interests, social trends or historical subjects. Discover more about the important people, places, and events that shaped our world or influenced popular culture. Any program becomes a jumping off point for a journey of discovery and adventure. Using program metadata as a starting point, Minerva’s AI Companion develops a set of four prompts tailored for that program. From there, the user can select a prompt or enter their own and with each choice, the AI Companion offers a new set of options for exploration. It is not just about what you watch; it is about the personalized journey you create.
Intentional Viewing Creates New Ad Opportunities
With Minerva’s AI Companion, consumers are “leaning in” to their viewing experience. They are engaged. They are interested. They are watching! Such information is particularly valuable for advertisers. As the advertising industry moves to streaming and targeted ads, the AI Companion can provide more information about the user’s level of engagement. Also, each interaction creates additional opportunities for new ad impressions, particularly clickable ads that allow further exploration without taking the user out of the TV viewing context.
Minerva won the Titan Business awards in two separate categories. Click on the link below to watch the award video.
Perfect for Special Interests
For FAST channels with limited metadata, AI fills the void, enabling an engaging multi-screen experience. For instance, cooking shows can be enhanced with interactive elements like histories, chef profiles, and recipes, all accessible via a QR code.
Sports Enthusiasts Rejoice
For sports fans, the AI Companion is a game-changer. Get real-time sports statistics, game summaries, and standings for major sports leagues. Whether it’s the thrill of a live match or the strategy behind team formations, the AI Companion brings a new dimension to sports viewership.
To learn more about the AI Companion user experience, click here or on the image to the right.
